According to some legends, the dog's appearance bodes ill to the beholder - for example in the Maldon and Dengie area of Essex, the most southerly point of sightings, where seeing Black Shuck means the observer's almost immediate death. However, more often than not, stories tell of Black Shuck terrifying his victims, but leaving them alone to continue living normal lives; in some cases it has supposedly happened before close relatives to the observer die or become ill.
By contrast, in other tales the animal is regarded as relatively benign and said to accompany women on their way home in the role of protector rather than a portent of ill omen. Some black dogs have been said to help lost travellers find their way home and are more often helpful than threatening. These benign accounts of the dog become more regular towards the end of the 19th and throughout the 20th centuries".